Senco Gold IPO

1. The company has a strong brand name with heritage and a legacy of over five decades
2. Largest organized jewelry retail player in the eastern region of India based on a number of stores
3. Strong "Company Operated Showroom" foundation combined with a well-established, asset-light "franchise" model that increases operating leverage
4. A calibrated focus on lightweight, affordable jewelry is used to appeal to the younger and more affluent market.
 

1. The Company faces significant competition in the Indian jewelry market, it risks losing a substantial portion of its customers and market share which will adversely affect the business, financial condition, results of operations, and prospects.
2. The Company requires significant amounts of working capital for continued growth. Its inability to meet the working capital requirements, on commercially acceptable terms, may have an adverse impact on the business, financial condition, and results of operations.
3. The company requires certain approvals, permits, and licenses in the ordinary course of business, and any failure or delay to obtain or renew them or to comply with their conditions in the future may adversely affect the operations. 
4. The use of the words “Senco” in the corporate and trading names by certain third parties who have the right to use those words in their names may lead consumers to confuse them with the company’s name and if they experience any negative publicity, it could have an adverse effect on its business, results of operations and financial condition. This confusion might also lead to the Company losing business to such competitors and might adversely affect its goodwill.